The mens grooming industry has been booming over the last decade, showing steady and continuous growth. With the shift in perception of male beauty and a rise in men’s self-care, the industry has significantly broadened its scope and offerings. Today, we look into mens grooming industry growth statistics to get an idea of just how much it’s grown!
Let’s dive into the top 10 statistical insights on this dynamic market and explore the recommended products best suited to these trends. Once you’re done reading this, check out the top 7 hair vitamins for men.
Table of Contents
Mens Grooming Industry Growth Statistics – Top 10
#1: 52% of men are now using skin care products daily
#2: Men’s grooming market can reach $81.2 billion by 2024
#3: 34% of men feel there aren’t enough grooming product options available for them
#4: Men’s hair care market can reach $32.1 billion by 2026
#5: 66% of men aged 18-24 use a beard product
#6: Natural and organic men’s grooming products market is growing at a CAGR of 5.1%
#7: 70% of men aged 18-24 feel the pressure to have a perfect body
#8: 67% of men say that they would shave more often if the process was less irritating
#9: Men’s skincare product usage has grown 83% in the past 5 years in India
#10: 57% of men are more likely to add a grooming product to their routine if it is recommended by a friend
#1: 52% of men are now using skin care products daily
Skincare is no longer just for women. According to Statista, 52% of men are now using skin care products daily. This trend is driven by a cultural shift in perceptions of masculinity and the realization that good skin is integral to overall appearance.
Best for Daily Skin Care: Brickell Men’s Daily Essential Face Moisturizer
Brickell’s Face moisturizer is a high-quality product with natural ingredients like aloe vera, green tea, and jojoba oil. These ingredients work together to hydrate, renew, and protect your skin without clogging pores.
It’s perfect for men of all skin types who want to combat aging and achieve a healthier, more youthful complexion. A 4-ounce bottle sells for around $35.
#2: Men’s grooming market can reach $81.2 billion by 2024
This figure, projected by Research and Markets, underlines the growing financial potential of the men’s grooming industry. It suggests men are increasingly willing to invest in personal care products and services, contributing to the rapid expansion of the market.
Best for Investment: Truefitt & Hill Classic Shave Cream
For those willing to invest in their grooming routine, the Truefitt & Hill Classic Shave Cream is a worthwhile choice. This high-end shaving cream softens and lifts the beard for a close and comfortable shave while protecting the skin from irritation and razor burn.
A 3.4-ounce bottle costs around $28.
#3: 34% of men feel there aren’t enough grooming product options available for them
Despite the growth of the industry, there’s still a significant proportion of men who feel underserved by the current product offerings. This shows room for more diverse and specific product ranges tailored to different needs, preferences, and budgets.
Best for Variety: Philips Norelco Multigroom Series 7000
For those who crave variety, the Philips Norelco Multigroom Series 7000 is a must-have. It’s a 23-in-1 trimmer offering unmatched versatility with its different attachments that can handle everything from beard and hair trimming to body grooming.
The Multigroom Series 7000 is available for around $59.95.
#4: Men’s hair care market can reach $32.1 billion by 2026
With changing hairstyles and increasing hair-related concerns among men, the market for hair care products is showing robust growth. This segment of the industry, according to Grand View Research, can reach $32.1 billion by 2026.
Best for Hair Care: American Crew Pomade
American Crew Pomade offers a strong hold with high shine. Its formulation of glycerin provides a smooth and shiny finish, while its natural beeswax enhances hair volume and manageability. The pomade is available for $17.96 for a 3-ounce bottle.
#5: 66% of men aged 18-24 use a beard product
The beard trend is still going strong, and a study by the American Academy of Dermatology found that 66% of men aged 18-24 use a beard product. This percentage highlights the popularity of beard grooming among younger men.
Best for Beard Care: Beardbrand Beard Oil
Beardbrand Beard Oil is a premium product from natural ingredients like jojoba oil, almond oil, and vitamin E. Beardbrand has revolutionized the beard care industry with its commitment to quality and customer experience.
A 1-ounce bottle is available for around $25.
#6: Natural and organic men’s grooming products market is growing at a CAGR of 5.1%
Men are becoming increasingly conscious of the ingredients in their grooming products, leading to a surge in the demand for natural and organic alternatives. According to Transparency Market Research, the organic segment of the market is set to grow at a CAGR of 5.1%.
Best Natural Product: Baxter of California Deodorant
Baxter of California offers a natural deodorant free from aluminum and alcohol. The deodorant has a citrus herbal musk scent and keeps you fresh without staining or discoloring your clothes. A 2.64-ounce stick is available for around $21.
#7: 70% of men aged 18-24 feel the pressure to have a perfect body
Social media influences young men to achieve an ideal physique. This reflects in their buying habits, as they seek out grooming products that promise to enhance their appearance.
Best for Body Care: Tiege Hanley Men’s Skin Care System
Tiege Hanley’s Men’s Skin Care System provides a comprehensive solution for men’s body care. The system includes a range of products from body washes to moisturizers, all designed to nourish, protect, and improve the appearance of the skin.
Tiege Hanley has been simplifying skincare for men since 2016, and you can buy this product for around $25.
#8: 67% of men say that they would shave more often if the process was less irritating
The shaving irritation problem is common for men that shave. This leads them to seek products offering a smoother, more comfortable shaving experience.
Best for Smooth Shaving: Harry’s Face Wash with Peppermint
Harry’s Face Wash preps your skin for a smoother, more comfortable shave. Infused with peppermint, the face wash cools, clears pores, and awakens the senses.
Its goal is to provide a better option for men who care about high-quality shaving products. A 5-ounce bottle costs around $7.
#9: Men’s skincare product usage has grown 83% in the past 5 years in India
With increasing global influence and the spread of grooming awareness, men’s skincare usage in Asia, specifically India, has seen an impressive 83% growth in the last five years.
Best for Global Appeal: Bulldog Skincare Kit
Bulldog’s Skincare Kit has a global appeal with its simple, effective, and affordable products tailored for men. The kit includes a face wash, scrub, and moisturizer.
You can purchase this kit for around $15.
#10: 57% of men add a grooming product to their routine if it is recommended by a friend
Word of mouth has a powerful influence on men’s buying habits with over half more likely to try a product if it’s recommended by a friend.
Best for Recommendation: Le Labo Beard Oil
Le Labo’s Beard Oil is a popular choice with an impressive following. This plant-based formula smoothens and tames beard hair, nourishes the skin beneath, and has a charismatic scent.
You can purchase a 2-ounce bottle of this for around $60.
Conclusion
That concludes our list of the ten mens grooming industry growth statistics. If you found this article helpful, check out the top 5 Ayurvedic oils for hair growth. To conclude, this industry is a burgeoning field with immense growth potential.
As societal norms evolve, men are becoming more invested in their personal care routines, contributing to the industry’s rapid expansion. With a plethora of products tailored to their needs, men can now comfortably explore grooming routines that suit their personal preferences and lifestyles.
This article has navigated through key mens grooming industry growth statistics, showing its true value and potential, and highlighted some of the top products that resonate with these trends.
FAQs
What is causing the growth in the grooming industry for men?
The growth in the men’s grooming industry is driven by shifting societal norms, rising awareness about personal care, and increased acceptance of men’s grooming practices.
Is the men’s grooming industry expected to continue growing?
Yes, the men’s grooming industry is projected to continue growing. By 2024, the market is expected to reach $81.2 billion.
Are natural and organic products gaining popularity in the men’s grooming industry?
Yes, there’s an increasing demand for natural and organic products in the men’s grooming industry.
Are men’s grooming practices limited to certain regions?
No, men’s grooming is a global trend. While it may be more pronounced in certain regions, the trend is growing worldwide, with countries like India seeing an 83% increase in skincare product usage over the past five years.